The SMART model for goal setting

Excellent and well thought out goals are a powerful tool for managing your project to success. The SMART model is a tool that helps you optimize your goals based on five essential criteria. With the SMART model, you ensure that you both set goals that move something and set goals that you can reach. In this article, we go into depth with the SMART model as a tool for setting practical goals. And you can use them, whether you set goals with...

Mindset – How you can change your mindset in 5 steps

A negative mindset often hinders people’s ability to develop personally and achieve the goals they want. However, our way of thinking largely determines our ” level of happiness “. By a “mindset” we mean...

Machine learning and deep learning are part of artificial intelligence

AI, machine learning and deep learning: what is the difference?

You can’t imagine it today that some marketer claims that it’s made with machine learning, or has an AI on board. Thus the terms threaten to become hollow terms. It is therefore important to look beyond...

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Artificial intelligence in mobile devices

Because artificial intelligence will enter mobile devices

The mobile devices fed with artificial intelligence (AI) are no longer an “if,” but rather a “when.” Without artificial intelligence, the increasing complexity of our devices will become overwhelming. Over the next two or...

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The impact of Artificial Intelligence (AI) on Marketing

The arrival of artificial intelligence (AI) in tools makes marketing and sales departments more productive, effective and saves on costs. The tools support the creation of content, lead generation & follow-up and communication throughout the...

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Artificial intelligence and the (marketing) opportunities of text analysis

Soon we won’t program computers. We’ll train them like dogs “. That is the headline of an article in Wired earlier this year. In that article the author, Jason Tanz, aptly states that we have arrived at a new...

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What is deep learning?

What is Deep Learning and why do artificial neural networks work well with large amounts of data? What does Big Data have to do with it?

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