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The impact of Artificial Intelligence (AI) on Marketing

The arrival of artificial intelligence (AI) in tools makes marketing and sales departments more productive, effective and saves on costs. The tools support the creation of content, lead generation & follow-up and communication throughout the...

Artificial intelligence and the (marketing) opportunities of text analysis

Soon we won’t program computers. We’ll train them like dogs “. That is the headline of an article in Wired earlier this year. In that article the author, Jason Tanz, aptly states that we have arrived at a new...
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